![]() Later, they advised founders on how to assess their capital needs, why personal growth is deeply important to company culture and why they conduct “non-traditional” interviews with potential employees. They also spoke about the incredible yet unnerving opportunity to go national at Whole Foods early into the brand’s development, the unexpected benefits of using regeneratively farmed meat and how they’ve aligned gross margin with price point. In this EpisodeĠ:45: Serenity & Joe Carr, Co-Founders, Serenity Kids – The Carrs met with Taste Radio editor Ray Latif at BevNET HQ in Newton, MA where they chatted about their visit to the Boston area before discussing how their interest in the paleo diet and the birth of their daughter laid the foundation for Serenity Kids, and why it was harder to educate natural channel consumers versus those who shop at conventional stores. They also discussed their thoughtful sourcing and operations strategies, how they developed a sophisticated understanding of the packaged food industry and their rigorous hiring process. In this episode, the Carrs spoke about their path to entrepreneurship, how a non-traditional focus group and decades of declining quality in the baby food aisle gave them confidence that Serenity Kids could fill a real need and why maintaining a premium price point is key to the brand’s value proposition. Founders Serenity and Joe Carr note that sales growth and investor confidence are indicative of a shift in buying patterns from parents seeking nutritious, premium products for their children. According to the company, Serenity Kids’ revenue has increased 150X year-over-year since its debut and has raised $11.5 million in funding to date. The brand’s pouches and grain-free puffs are sold in almost 8,000 stores across the U.S., a footprint that includes Walmart, Whole Foods, Target, Kroger, Wegmans and Sprouts. Launched in 2018, Serenity Kids markets shelf-stable, low sugar baby and toddler food made from organic and ethically sourced ingredients, such as regenerative farmed meats. And, yet, Serenity Kids is outpacing them all. Their flagship products have a suggested retail price that is nearly double those of legacy and competing brands. “We are honoured to have the support of some of the leading CPG founders in the industry, top influencers and returning partners including Wild Ventures, who all see and believe in our mission and vision.Taste Radio: Category Leader. “Not only will these strategic investment partners and funding allow us to further realise our mission, but they will also expedite our growth and expansion into more conventional and natural grocery channels nationwide. “Our mission is to help babies and toddlers grow up healthy and strong by offering nutrient-rich, low sugar and high-quality food options,” said Joe Carr, president and co-founder of Serenity Kids. The new investment will reportedly support product launches, executive leadership appointments and the brand’s expansion into more retailers. ![]() Serenity Kids claims to be the fastest growing baby food brand on the US market and says that it is set to at least triple its revenue for 2020 versus 2019. Other new investors in the brand include: Kion co-founder Ben Greenfield Matt Gaedke and Megha Barot, co-founders of Keto Connect and cookbook author Rachel Mansfield. They were joined by Lizzi Ackerman and Matt LaCasse – co-founders of pancake and waffle mix brand Birch Benders – who will also take a board seat as advisors for Serenity Kids. ![]() Serenity Kids’ latest financing push was supported by existing investors, such as Wild Ventures. The brand recently launched a new line of toddler purees with bone broth. Serenity Kids 100 Pasture Raised Turkey Made With Organic Sweet Potato Pumpkin & Beet Baby Food. Baby food producer Serenity Kids has raised $3 million in funding to expand distribution and continue to grow its brand.įounded by Joe and Serenity Carr, Austin-based Serenity Kids offers a range of baby food which it says is made with ethically sourced meats, organic vegetables and healthy fats. ![]()
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